We partnered with global mobility expert and tyre manufacturing giant – Michelin Tyres, to conceptualise, support and create all their external communication requirements. From informational posters to large outdoor hoardings, we have helped them bring their products and offerings to life by enhancing their B2B and B2C communications, brand look, style, and overall visual appeal in print as well as digitally.
The brief was to build awareness about regular tyre checking and maintenance among the consumers. So, we came up a series of posters for dealer shops with an idea to make catchy visuals along with some tyre care tips.
In april 2022, Michelin became the first brand in India to receive 4 Star rating by the Bureau of Energy Efficiency (BEE). The brief was to design a full page ad for an automobile magazine celebrating the victory.
In order to promote the truck and bus tyre Michelin 295/80R22.5 XMulti Z2 & D+, we designed a hoarding that creatively talks about its high fuel efficiency.
We designed visually engaging e-mailers for the customers to share their experience of using Michelin tyres.
We created social media ads/banners for Michelin Primacy SUV+ tyres highlighting the USPs of the product.
We also created topical ads that were sent out to the dealers and customers on Whatsapp.
We designed merchandising for the dealers like eco-friendly bottles and stickers that were given away during dealer contests.
Brand: Michelin Tyres
Agency: Velocita Brand Consultants
Visualization and Design: Krupa Shevade
Copy: Crystal Symss
Client Engagement Manager: Tilana Bose
